Deep-rooted History Pioneering Role in the Sector

Borusan Otomotiv İthalat,
Borusan Otomotiv Pazarlama,
Borusan Oto,
Borusan Oto Kıbrıs,
Borusan Otomotiv Premium,
BOM Motor Sporları
Borusan Oto Değerlendirme
are the 7 companies under Borusan Otomotiv Group operating in the premium automobile and motorcycle segment.

7 Powerful Companies
40 Years of Experience

The company was established as a business partnership between Borusan Holding and GIWA Holding operating in Germany, Borusan Otomotiv Group took over the distributorship of BMW cars in Türkiye with a team of 47 people in 1984. The company expanded its brand range further with the addition of motorcycle enthusiasts favorite brand BMW Motorrad in 1992 and then the manufacturer of the top 4x4 vehicles, Land Rover in 1998. This was followed in 2001 with the addition of MINI which created a difference in the small car segment and finally completed in 2014 with Jaguar brand, representing a combination of luxury, comfort and performance.

Borusan Otomotiv İthalat has been the distributor of BMW, MINI and BMW Motorrad brands in Türkiye for 40 years and Borusan Otomotiv Pazarlama operates as the distributor of Jaguar and Land Rover brands.

Borusan Otomotiv Group provides sales and after-sales services through 25 Authorized Dealers and 46 Authorized Services. Borusan Oto, engages in the sales and aftersales services of all brands represented by Borusan Otomotiv and operates as a Borusan Otomotiv Authorized Dealer and Authorized Service at 11 facilities; Borusan Oto Kıbrıs, operating as the Authorized Dealer and Authorized Service for Jaguar and Land Rover, serves at the Northern Cyprus facility, focusing on providing customers with the best experience possible.

Borusan Otomotiv Premium has been operating as an affiliate of Borusan Otomotiv Group, offering long-term lease services, financing and insurance solutions for BMW, MINI, Jaguar and Land Rover, which are distributed by Borusan Otomotiv, through all of its authorized dealerships.

Furthermore, Borusan Otomotiv established Borusan Otomotiv Motorsport (BOM) in 2008 to contribute to the development of motor sports in Türkiye and the promotion of Türkiye abroad. Since then, the team has participated in nearly 440 races and won 19 championships on 38 different circuits in 21 countries on 4 continents. Additionally, BOM Akademi was founded in 2015 within the structure of Borusan Otomotiv Motorsport which is a training institution licensed by the Turkish Federation of Automobile Sports and the General Directorate of Youth and Sport. BOM also extended its activities by establishing BOM E-Team in 2018 to participate in the emerging e-sports industry and represent Türkiye. BOM Karting was established in 2020 to bring young athletes to motor sports and contribute to the development of the infrastructure of this sport.

25 Authorized Dealers 46 Authorized Services
Unique Customer Experience

In addition, Borusan Araç İhale  operating since 2001 as being the credible used car auction brand and making a difference with the auction processes in the sector with a wide dealer network all over Türkiye, has been incorporated into the Borusan Otomotiv Group in 2023 under the name Borusan Oto Değerlendirme. With the Borusan Next brand, it provides services to individuals or corporate companies, from cash purchase to exchange, sales to service, financing to insurance solutions through business partners, for second-hand cars of all brands, models and ages that meet the determined criteria.

Borusan Otomotiv Group offers a unique experience to its customers and a sustainable value to its stakeholders with its innovative products and services in the automotive sector. The company defines its vision as being the first choice and pioneer company in the premium automobile and motorcycle segment. The Group creates a strong synergy to establish value-added business processes in line with its strategic goals.

Borusan Otomotiv Group focuses on offering the best customer experience and continues its business process transformation and digital culture change with digital technologies. As a company focused on digital transformation in the sector with its pioneering vision, the Group leverages its digital maturity in line with the changing customer consumption trends. It continues to create a difference with implementations such as an online sales platform for all brands represented and a “contactless service” concept supported by online apps in the aftersales.

Borusan Otomotiv Group has predicated its company-wide sustainability roadmap on its vision of “Being a Pioneer in the Electrification Transformation of the Turkish Automotive Sector”, in parallel with the principle of benefitting the society, environment, and customers.

In addition, Borusan Otomotiv Group continues its activities by positioning employee and customer satisfaction at the heart of its works on sustainability. Accordingly, Borusan Otomotiv Group Sustainability Committee was established in 2020 under the leadership of the Chairperson of the Executive Committee and consisting of managers from all brands and critical functions of the company.

Being a Pioneer in the Electrification Transformation of the Turkish Automotive Sector

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