The company was established as a business partnership between Borusan Holding and GIWA Holding operating in Germany, Borusan Otomotiv Group took over the distributorship of BMW cars in Türkiyewith a team of 47 people in 1984. The company expanded its brand range further with the addition of motorcycle enthusiasts favorite brand BMW Motorrad in 1992 and then the manufacturer of the top 4x4 vehicles, Land Rover in 1998. This was followed in 1999 with the addition of MINI which created a difference in the small car segment and finally completed in 2014 with Jaguar brand, representing a combination of luxury, comfort and performance.
Borusan Otomotiv İthalat has been the distributor of BMW, MINI and BMW Motorrad brands in Türkiye for more than 35 years and Borusan Otomotiv Pazarlama operates as the distributor of Jaguar and Land Rover brands.
Borusan Otomotiv Group provides sales and after-sales services through 25 Authorized Dealers and 45 Authorized Services. Borusan Oto, engages in the sales and aftersales services of all brands represented by Borusan Otomotiv and operates as a Borusan Otomotiv Authorized Dealer and Authorized Service at 11 facilities; Borusan Oto Kıbrıs, operating as the Authorized Dealer and Authorized Service for Jaguar and Land Rover, serves at the Northern Cyprus facility, focusing on providing customers with the best experience possible.