In addition, Borusan Araç İhale operating since 2001 as being the credible used car auction brand and making a difference with the auction processes in the sector with a wide dealer network all over Türkiye, has been incorporated into the Borusan Otomotiv Group in 2023 under the name Borusan Oto Değerlendirme. With the Borusan Next brand, it provides services to individuals or corporate companies, from cash purchase to exchange, sales to service, financing to insurance solutions through business partners, for second-hand cars of all brands, models and ages that meet the determined criteria.
Borusan Otomotiv Group offers a unique experience to its customers and a sustainable value to its stakeholders with its innovative products and services in the automotive sector. The company defines its vision as being the first choice and pioneer company in the premium automobile and motorcycle segment. The Group creates a strong synergy to establish value-added business processes in line with its strategic goals.
Borusan Otomotiv Group focuses on offering the best customer experience and continues its business process transformation and digital culture change with digital technologies. As a company focused on digital transformation in the sector with its pioneering vision, the Group leverages its digital maturity in line with the changing customer consumption trends. It continues to create a difference with implementations such as an online sales platform for all brands represented and a “contactless service” concept supported by online apps in the aftersales.