Digital Transformation

In order to provide the best customer experience, Borusan Otomotiv Group leverages digital technologies and focuses on business process transformation and digital culture change.

This also includes regularly measuring and improving its “Digital Maturity” level. According to the Digital Maturity study, which evaluates more than 100 companies in various industries such as banking, retail and e-commerce, the company has a higher ranking than Türkiye average and continues to strengthen its digital strategies in customer experience, leveraging digital technologies in business and supporting company growth.

For the Best
Customer Experience
Decision Making

We develop data analytics studies with different machine learning models in sales and aftersales services.

We continue to strengthen real-time tracking of the operation and data-driven decision mechanisms.

We leverage Robotic Process Automation (RPA) processes to improve productivity, ensure compliance and add value to our employees.

We develop the sales reservations structures according to customer feedback in the online channels for BMW, MINI, BMW Motorrad, Jaguar and Land Rover.

We share the digital experience with employees through in-house events such as “Digital Tribe” and “Digital Experience Day” that support the success of digital transformation.

We will continue our works to improve our competencies, support growth and deliver the best customer experience.


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