We are ready for the change and we know that each one of us should perform their part in the fastest and smoothest way.
1984, March"It all started at Orya Han on Meclisi Mebusan Street..."
Everything started on Meclisi Mebusan Street No:323 Orya Han. Borusan Oto, established as a partnership of Giwa GmbH and Borusan Holding, has retained its pioneering position in the automotive industry. Borusan Otomotiv started its business life in 1984 with BMW dealership. It is the oldest distributor company without any change its management structure.
1985, February"Borusan Oto Avcılar After Sales facility is opened."
Borusan Oto Avcılar After Sales facility is opened. This modern, beyond-the-century facility offers fast service without an appointment – a first in the industry - for minor repairs and maintenances.
1985, July"Borusan Oto, Kosifler Oto and Ege Servis is opened."
Borusan Oto, Kosifler Oto and Ege Servis is opened.
1986, September"Mr. von Kuenheim, CEO of BMW AG visits Izmir Fair."
Mr. von Kuenheim, CEO of BMW AG visits Izmir Fair.
1987, November"Our first MotorShow."
Our first MotorShow.
1988"The Board of Directors of BMW AG visits Turkey."
The Board of Directors of BMW AG visits Turkey.
1988, February"Borusan Oto initiates the first Emergency service."
Borusan Oto initiates the first Emergency service.
1988, May"The first issue of Boto Magazine."
The first issue of Boto Magazine, a quarterly magazine informing BMW customers about recent developments in the Borusan Oto and BMW world.
1988, June"Launch of BMW 5 Series."
BMW 5 Series launched with the participation of the Prime Minister at the time, Turgut Özal and Region Manager of BMW AG, Mr. Heitmann.
1989"The President of Turkish Republic of Northern Cyprus and Mayor of Istanbul are at the BMW stand in Autoshow."
Rauf Denktaş, the President of Turkish Republic of Northern Cyprus at the time and Bedrettin Dalan, the Mayor of Istanbul at the BMW stand in Autoshow 1989.
1989, June"The first panel: Contemporary women behind the steering wheel."
The first panel on: "Contemporary women behind the steering wheel.
1991"Opening of Antalya showroom."
Mr. Aubele, Chairman of the Executive Committee of Borusan Oto, BMW AG After Sales District Manager Mr. Cosack and District Manager Mr. Gaul are at Antalya showroom opening.
1991,February"The booklet "Save the Environment with 50 Simple Measures" is printed by Borusan Oto and distributed to 180 schools."
"The booklet " Save the Environment with 50 Simple Measures " is printed by Borusan Oto and distributed to 180 schools.
1991, May"The first independent customer service department in the automotive industry is established within Borusan Oto."
The first independent customer service department in the automotive industry is established within Borusan Oto.
1991, September"The service consultancy concept is implemented for the first time."
The service consultancy concept is implemented for the first time.
1991, December"Borusan Oto is awarded with the Special Environment Award by Nokta magazine."
Borusan Oto is awarded with the Special Environment Award by Nokta magazine.
1992, January"A customer satisfaction survey is conducted for the first time."
A customer satisfaction survey is conducted for the first time.
1992, February"The company is awarded the 1992 Environment Friendly Award by Environment and Woodlands Protection Society of Turkey."
The company is awarded the 1992 Environment Friendly Award by Environment and Woodlands Protection Society of Turkey.
1992, September"The after-sales department of Borusan Oto Avcılar BMW Center starts its operation."
The after-sales department of Borusan Oto Avcılar BMW Center starts its operation. One of its highlights is the vehicle reception area (enabling a practical inspection together with the customer and to make a decision regarding the vehicle to be accepted for service).
1992, October"Use of electronic parts catalog for the first time."
Use of electronic parts catalog for the first time.
1992, December"Borusan Oto Motorcycle Department is established.""
Borusan Oto Motorcycle Department is established."
1993"Asım Kocabıyık and Vehbi Koç are at the opening of Borusan Oto Avcılar facility in 1993."
Year 1993, Asım Kocabıyık (in the middle) and Vehbi Koç at the opening ceremony of the Avcılar facility where Borusan Holding will sell vehicles. Zeynep Kocabıyık, daughter-in-law of Asım Kocabıyık, serves as translator during the ceremony for Mr. Eberhard von Kuenheim (on the far right), CEO of BMW at the time.
1993"Opening of Borusan Oto Avcılar is celebrated."
Mr. Von Kuenheim, the CEO of BMW at the time, and two important people of Turkish industry - Sakıp Sabancı and Vehbi Koç - celebrates the opening of the current location of Borusan Oto Avcılar.
1993"Minister of Environment Doğancan Akyürek visits Borusan Oto Avcılar."
Minister of Environment Doğancan Akyürek visits Borusan Oto Avcılar.
1993, September"Borusan Oto starts the import of the first catalyst equipped automobiles."
Borusan Oto starts the import of the first catalyst equipped automobiles.
1993, December"The Public Relations Association awards the company with Beyaz Büst environment award."
The Public Relations Association awards the company with Beyaz Büst environment award.
1994, March"We are in Izmit: Öztorun Oto."
We are in Izmit: Öztorun Oto.
1995, February"VUP, the first CRM system is established."
VUP, the first CRM (Customer Relationship Management) system is established.
1995, April"Traffic education campaign for primary schools."
The company starts a traffic education campaign for primary schools.
1995, September"Kosifler Oto Antalya is opened."
Kosifler Oto Antalya is opened.
1996, January"Borusan Oto starts purchase and sales of used vehicles."
Borusan Oto starts purchase and sales of used vehicles in order to position the BMW brand in the best way in used vehicle market.
1996, January"Comprehensive business excellence operations are initiated and the first quality improvement teams are created."
Comprehensive business excellence operations are initiated and the first quality improvement teams are created.
1996, March"Environmental friendly water based paint for the first time."
Environmental friendly water based paint is applied for the first time in the automotive industry in Turkey.
1996, April"The first BMW Lifestyle Evening and launch of BMW Z3."
The first BMW Lifestyle Evening and launch of BMW Z3.
1996, November"The most prestigious vehicle brand in the world, Rolls-Royce joins the organization."
The most prestigious vehicle brand in the world, Rolls-Royce joins the organization.
1997, January"Borusan Oto becomes one of the founder partners of Borusan Culture and Art."
Borusan Oto becomes one of the founder partners of Borusan Culture and Art.
1997, January"The number of employees at the company exceeds 100."
The number of employees at the company exceeds 100 people.
1997, June"Borusan Oto Ankara is opened."
Borusan Oto Ankara is opened.
1998"Mayor of Ankara visits BMW stand at Ankara Motorshow."
Melih Gökçek, Mayor of Ankara, visits the BMW stand at Ankara Motorshow.
1998"Mr. Kocabıyık and Mr. Vahabzadeh are together at the groundbreaking ceremony of Borusan Oto İstinye branch."
Mr. Kocabıyık and Mr. Vahabzadeh are together at the groundbreaking ceremony of Borusan Oto İstinye branch.
1998"Suleyman Demirel is at the opening of Borusan Otomotiv Zehra Nuran Kocabıyık Primary School."
The 9th President of The Republic of Turkey Süleyman Demirel is at the opening of Borusan Otomotiv Zehra Nuran Kocabıyık Primary School.
1998, January"The company continues its operations as two separate companies, Borusan Otomotiv İthalat ve Dağıtım A.Ş. and Borusan Oto Servis ve Ticaret A.Ş."
The company continues its operations as two separate companies, Borusan Otomotiv İthalat ve Dağıtım A.Ş.and Borusan Oto Servis ve Ticaret A.Ş. Now Borusan Oto operates as the retailer and Borusan Otomotiv as the importer in the automobile industry.
1998, March"First emergency service motorcycle introduced."
Turkey’s first emergency service motorcycle is introduced.
1998, August"Borusan Otomotiv is the Turkey distributor of Land Rover."
Borusan Otomotiv becomes the Turkey distributor of Land Rover, the best off-road vehicle in the world.
1998, October"Fiftyx50 Challenge team, representing the 50th anniversary of Land Rover visits the Child Protection Society in Istanbul."
Fiftyx50 Challenge team, representing the 50th anniversary of Land Rover visits the Child Protection Society in Istanbul.
1999, June"Borusan Oto Adana-Mersin starts its operation at the facility covering an area of 11.200 m2."
Borusan Oto Adana-Mersin starts its operation at the facility covering an area of 11.200 m2.
1999, November"Teknik Oto is in Bursa."
Teknik Oto starts its operation in Bursa.
1999, December"Quarterly BG magazine launched."
Quarterly BG magazine, published to inform the customers about Borusan Otomotiv and the brands it represents, meets readers.
1999, December"Köprülü Oto is opened in Konya."
Köprülü Oto is opened in Konya.
2000, September"Boxer café" with its minimalist style, comfortable design and Bosphorus view of Kuruçeşme Motorcycle Center starts its operation."
The "boxer café" starts its operation at the upper floor of Borusan Oto Kuruçeşme Motorcycle Center, with its minimalist style, selective music, comfortable design and Bosphorus view.
2000, October"Borusan Oto opens its additional facility covering an area of 4.500 m2 on the same land."
Borusan Oto opens an additional facility with an area of 4.500 m2 on the same land: the new showroom with a capacity for 6 Land Rovers and 25 used cars, outdoor display area for 50 vehicles, a spacious vehicle delivery section and a spare parts warehouse.
2000, December"The year 2000 ends with “firsts”: BMW automobile sales exceed 4.000 units."
The year 2000 ends with “firsts”: BMW automobile sales exceed 4.000 units, Land Rover achieves the title of best-selling 4x4 brand.
2001, January"Borusan Otomotiv donates the revenue of optional cigarette equipment in BMW automobiles to the Anti-Smoking Foundation."
Borusan Otomotiv donates the total revenue of optional cigarette equipment in BMW automobiles to the Anti-Smoking Foundation to be used for campaigns related to the trainings and activities intended for protecting children from smoking.
2001, January"Borusan Otomotiv, offering superior products to its customers with quality services, now presents new alternatives other than purchasing."
Borusan Otomotiv, offering superior products to its customers with quality services, now presents new alternatives other than purchasing. Borusan Otomotiv starts to offer long term vehicle leasing services with high standards and service quality.
2001"Borusan Oto Gaziantep showroom is opened.""
Borusan Oto Gaziantep showroom is opened.
2001"New brand, new excitement: MINI."
New brand, new excitement: MINI joins us!
2002, May"6 Sigma for the big change!"
6 Sigma for the big change!
2002"Dr. Ganal visits Borusan Oto Avcılar, Borusan Oto İstinye and Kosifler Oto Bostancı."
Dr. Ganal, Member of the Board and Director of Sales and Marketing at BMW AG visits Borusan Oto Avcılar, Borusan Oto İstinye and Kosifler Oto Bostancı.
2002, June"Borusan Oto İstinye is officially opened with an outstanding ceremony."
Borusan Oto İstinye is officially opened with an outstanding ceremony.
2002, July"Borusan Oto Avcılar and Borusan Oto Ankara achieves 90% success rate at the audit of BMW Dealer Quality Management."
Borusan Oto Avcılar and Borusan Oto Ankara achieves 90% success rate at the audit of BMW Dealer Quality Management.
2002, September"Kosifler Oto Bostancı is opened."
Kosifler Oto Bostancı joined us in 1985 and opened as the first multiplex showroom with pre-sales, sales and after sales services. The ceremony took place with the participation of Mr. Chris Bangle, Head of Design at BMW AG.
2002, October"A brand new opening in Izmir. Özgörkey Otomotiv."
Borusan Otomotiv performs a brand new opening in Izmir. Özgörkey Otomotiv.
2002, October"The second facility opens in the center of Ankara."
The second facility in Ankara: Borusan Oto Çankaya starts its operation in the heart of the city with its showroom, boutique, motorcycle service and automobile delivery point.
2003, June"Borusan Otomotiv brings new standards into the Used Vehicle Market."
Borusan Otomotiv brings new standards into the Used Vehicle Market. The company leads the way with another program; "Approved Used Vehicles".
2004, January"Borusan Otomotiv celebrates its 20th anniversary."
Borusan Otomotiv celebrates its 20th anniversary. BMW AG and Borusan Otomotiv partnership that started in 1984 introduces the BMW passion to Turkey. Then comes Land Rover and MINI… The past 20 years have witnessed the innovations and contributions of Borusan Otomotiv to the industry.
2004, April"BMW Rider Academy is opened."
BMW Rider Academy is opened. BMW Rider Academy, constructed according to BMW Motorrad standards at Borusan Oto İstinye facilities, starts its operations in May 2004 offering beginner and advanced level programs to motorcycle fans.
2005"The Director of BMW AG V5-OE, Mr. Berning visits Borusan Otomotiv for "The Big Five" meeting."
The Director of BMW AG V5-OE, Mr. Berning visits Borusan Otomotiv for "The Big Five" meeting which brings the largest markets in the region together.
2005, April"BMW Motorcycle Rental service is launched."
Borusan Otomotiv engages into another “first” by initiating daily or long term BMW Motorcycle Rental service from the ready to deliver motorcycle fleet. The maintenance and repair of these motorcycles are done under the assurance of the superior quality standards of Borusan Otomotiv.
2005, June"Land Rover Experience Center is opened."
Land Rover Experience Center is opened. Borusan Otomotiv again initiates another innovation. The Land Rover Experience Center offered worldwide starts its operation in Istanbul as the first track where 4x4 driving programs are carried out.
2006, March"Borusan Otomotiv initiates the Mobile Portal for BMW Motorcycle."
Borusan Otomotiv initiates the Mobile Portal for BMW Motorcycle.
2007, January"Borusan Oto Birlik Branch is opened to operate together with Borusan Oto Esenboğa."
Borusan Oto Birlik Branch is opened on 15th January 2007 to operate together with Borusan Oto Esenboğa.
2008"Borusan Otomotiv Motorsport becomes champion with Aytaç Biter in its first year."
Borusan Otomotiv Motorsport becomes the champion with Aytaç Biter in its first year.
2009"Borusan Otomotiv continues its operations."

Borusan Otomotiv, which has left a quarter of a century behind, continues its services with the same determination to succeed and the sense of quality.
2010"Vehicle Warehouse, PDI and Dealer Vehicle Transport sections of Borusan Otomotiv Çatalca Distribution Center has become operational."
Vehicle Warehouse, PDI and Dealer Vehicle Transport sections of Borusan Otomotiv Çatalca Distribution Center has become operational as of 26 November 2010.
2011, September"Borusan Oto Bodrum starts its operation as BMW, MINI and Land Rover Service."
Borusan Oto Bodrum starts its operation as BMW, MINI and Land Rover Service.
2011, November"Opening of Borusan Oto Dolmabahçe is celebrated with an outstanding ceremony."
Opening of Borusan Oto Dolmabahçe is celebrated with an outstanding ceremony.
2012, November"Borusan Oto Balgat starts its operations."
Borusan Oto Balgat Branch in Ankara starts its operations as a Borusan Otomotiv Dealer.
2012, November"Borusan Oto Balgat entitled as Borusan Otomotiv Authorized Service."
Borusan Oto Balgat is entitled as Borusan Otomotiv Authorized Service.
2012, November"Borusan Otomotiv Premium enters into service."
Borusan Otomotiv Premium aims to introduce the brands represented by Borusan Otomotiv Dealers to the customers in a privileged fashion with methods designed to provide convenience. It cooperates with the banks and creditors and provides guidance service to the customers for the financing they need by the expert consultants in offering the most appropriate and accurate loan. It also provides monitoring service for the loan applications on behalf of the customers.
2013, March"Kosifler Oto Kalamış is launched as the first independent MINI Showroom in Turkey."
Kosifler Oto Kalamış is launched as the first independent MINI Showroom in Turkey.
2013, March"Kosifler Oto Çiftehavuzlar rejoins the network as "Kosifler Oto Bağdat Caddesi."
Kosifler Oto Çiftehavuzlar, which was a Kosifler Oto Bostancı sales point previously, joins BMW Dealers network under the name "Kosifler Oto Bağdat Caddesi."
2013, March"Musluoğlu starts its services."
Musluoğlu joins in Borusan Otomotiv Authorized Services.
2013, November"Borusan Oto Dolmabahçe Venue is opening."
Situated at a unique location and filled with an agenda for the whole year, Borusan Oto Dolmabahçe Stage is to become the new culture and arts center. The doors of the venue opens for the first time by the well-known theatre actor Ali Poyrazoglu.
2014"Borusan Otomotiv celebrates 30th anniversary."

Borusan Otomotiv proudly celebrates 30 years in business.
2014, August"Jaguar joins Borusan Otomotiv."

Parallel to the global strategy of Jaguar Land Rover Limited targeting representation of Jaguar and Land Rover brands by the same distributor in all countries, Borusan Otomotiv undertakes the Turkey Distribution of Jaguar.
2014, September"Borusan Otomotiv wins the A.L.F.A Prize."
A.L.F.A Awards determine the most successful brands in terms of Complaint Management. This year, Borusan Otomotiv wins the " Top Category - Cars" award with the BMW brand.
2014, October"Özgür Oto to join our Service network."
Operating in Denizli, Özgür Oto starts providing service as a Borusan Otomotiv BMW Service.
2016, April"The 6 Sigma Company of the Year: Borusan Otomotiv Group.”
During the ceremony organized annually by Borusan Holding, we proudly win the '6 Sigma Company of the Year' award.
2016, April"German Beylikdüzü joins our Service family."
German starts to operate as Borusan Otomotiv BMW and MINI Service at a 6.500 m² open area and 2.500 m² closed area facilities in Beylikdüzü.
2016, April"Gül-Al is to be included in our Service network."
Located in Çekmeköy, Gül-Al starts its journey as BMW and MINI Service.
2016, May"Evo Otomobilcilik is joining BMW Service network."
Evo Otomobilcilik starts operating as a BMW Service of Borusan Otomotiv at its Maslak location.
2016, May"Borusan Otomotiv wins the A.L.F.A Prize with BMW."
A.L.F.A Prizes are given to the most successful brands in terms of Complaint Management and once again, we are entitled to receive the "Automotive Top Segment – Industry Winner" prize thanks to BMW Brand. "Alfa Awards" selects and awards the brands that perform complaint management most successfully among 650 brands operating in 25 industries.
2016, July"Borusan Otomotiv Premium awarded by Frost & Sullivan."
Borusan Otomotiv Premium receives the “Turkish Fleet Long Term Rental Customer Value Leadership Award 2016” from the global research and consulting firm Frost & Sullivan.
2016, October"The new branch of Borusan Oto opens in Çorlu."
Located at a closed area of 2,300 m², Borusan Oto Çorlu branch offers after-sales services for BMW and MINI cars as well as BMW Premium Selection and MINI Next (approved used cars) sales.
2016, November“Badıllı Oto: The BMW Service of Borusan Otomotiv in Şanlıurfa.”
As of November, 2016, Badıllı Auto has started its journey as a BMW Service of Borusan Otomotiv in Şanlıurfa.
2017, January"BMW wins the PR / Event Prize of the Year."
As BMW, we applied in four categories to the Sales and Communication Awards 2016 Gladiators Contest. The Contest has been organized by the Association of Automotive Distributors (ODD) for the seventh time this year.

During the ceremony, the "New BMW 7 Series Indoor Event" has been awarded the 1st prize in the PR / Event category of the year. BMW 7 Series Indoor Event was held within the scope of events which started with indoor promotion activities in Istanbul, Ankara and Izmir for the new BMW 7 Series. The Sales and Communication Awards 2016 Gladiators Contest Award Ceremony was held on 5 January 2017 at the Grand Tarabya Hotel.
2017, February"Golden Stevie Prize to Borusan Otomotiv Communication Center."
At the 11th Sales and Customer Service Stevie Awards, Borusan Otomotiv Communication Center wins Golden Stevie Award in "Best Technology Utilization in Customer Service" category and Silver Stevie Award in the "Call Center of the Year (below 100 persons)" category.

The Stevie Awards is among the most prestigious organizations in America since 2002 and evaluates each year thousands of projects from more than 60 countries. The contest jury members change every year and famous and successful professional projects around the world are evaluated.
2017, March"Borusan Otomotiv is the World Champion in Customer Acquisition and Loyalty Program."
In the evaluation among 3,000 participants from 80 countries, Borusan Otomotiv becomes the World Champion by being elected as the Best Dealer in the Category of " New Customer Acquisition and Loyalty".

Borusan Otomotiv BMW, MINI, BMW Motorrad General Manager, Ayhan Ölçer receives the prize from Ian Robertson, Board Member of BMW AG.
2017, March"BMW receives A.C.E award for the third time in a row."
We proudly receive the "Automotive Top Segment – Industry Winner" prize at A.C.E (Achievement in Customer Excellence) Awards for the third time in a row with BMW Brand. A.C.E. Awards determine the most successful brands in terms of Complaint Management. The evaluations are made based on the complaints received by consumers on Sikayetvar.com platform in 2016, companies’ speed in returning to customers, complaint resolution process, solution speed, rates of satisfaction and appreciation. On March 20, 2017, the brands that manage complaint management most successfully are being awarded within the scope of A.C.E Awards. This is the first and only contest organized for Online Complaint Management based on customer satisfaction in Turkey and 51 brand managers operating in 17 different industries are participating in the ceremony.
2017, June“Sandıkçı Oto becomes a BMW Service.”
Sandıkçı Oto in joins Borusan Otomotiv family as a BMW Service.
2017, July“We Have Sailed to Success!”
Borusan Otomotiv Group Women Sailing Team participated for the first time this year in the 2nd Deniz Kızı National Women's Sailing Cup and received the trophy for being the 3rd team. We are also proud to share that they have provided support for AÇEV with the trophy income.
2017, July“A new BMW Service in Ankara: AU Otomotiv.”
AU Otomotiv starts its operations in Etimesgut as Borusan Otomotiv BMW Service.
2017, August“Trend Oto joins our Service Network.”
Trend Auto is starts providing services in Dudullu with 5.000 m² closed area as Borusan Otomotiv BMW Service.
2018, February“BemCar Bahçeşehir Becomes a Member of Our Network.”
BemCar Bahçeşehir, joins our network as an Authorized BMW Service with a facility of 5500 m2 interior area.
2018, February“The Launch of Borusan Oto Samandıra.”
Borusan Oto Samandıra starts its operations as an Authorized BMW Dealer and BMW Service for BMW, MINI, BMW Motorrad, Jaguar ve Land Rover brands, in its 55.000 m2 facility.