The first CRM application was established (VUP).
Borusan Oto started a traffic training campaign for primary schools.
Opening of Kosifler Oto Antalya.
Borusan Oto started its approved used cars program.
Introduction of the Total Quality Concept in Borusan Oto. Quality imporevement teams start to analyze and find solutions within a systematic project methodology.
Environmental friendly water based paint was implemented to the automotive market for the first time in Turkey.
The first BMW Lifestyle Evening and the launch of the Z3.
The most prestigious automobile brand Rolls-Royce joined the company.
Borusan Oto became the founder partner of Borusan Culture and Art.
Member of the Board of BMW AG Mr. Horst Teltschik at the inaguration of Borusan Oto's Ankara premises.
Mayor of Ankara, Melih Gökçek visits the BMW stand at the first Ankara Motorshow.
Mr. Kocabıyık and Mr. Vahabzadeh at the groundbreaking ceremony of Borusan Oto İstinye.
The 9th President of The Republic of Turkey Süleyman Demirel at the inauguration of the Borusan Otomotiv Zehra Nuran Kocabıyık Primary School.
orusan Oto, continued its operations as two separate companies, Borusan Otomotiv İthalat ve Dağıtım A.Ş.and Borusan Oto Servis ve Ticaret A.Ş. From this onwards Borusan Oto started to operate as the retailer and Borusan Otomotiv as the importer in the automobile sector.
Turkey’s first emergency service motorcycle was introduced.
Borusan Otomotiv took over the importership of Land Rover.
"Fiftyx50 Challenge" team, representing the 50th anniversary of the Land Rover visited the Child Protection Society in Istanbul.
Borusan Oto Adana-Mersin, started its operation on 11.200 m² area.
eknik Oto, started its operations in Bursa.
BG magazine replaced the Boto Magazine.
Köprülü Oto becomes our Konya dealer.
The "boxer café", which is at the upper floor of the Borusan Oto Kuruçeşme Motosiklet Merkezi, with its minimalist style, elaborately selected music and comfortable design and Bosphorus view, was presented to our customers.
Borusan Oto opens up its new extended facilities of 4.500 m² on the same land, with its new 6 Land Rover capacity and 25 used car capacity showroom, display area for 50 vehicles, a spacious vehicle delivery section and furthermore supplementary parts warehouse.
The year 2000 ends with “firsts” : BMW automobile sales exceed 4.000 units, and Land Rover attains the title of best-selling 4x4 brand.
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